The goal of a logo is to compliment an organization’s name and aid the organization in standing out from its competitors. We looked at our local competition both in terms of other healthcare organizations and organizations that use the name Prairie. Most organizations with “Prairie” in their name use a form of grass in their logo. Thus, to stand out, we removed the grasses from our original clinic logo and focused on the unique journey that we have with our patients. We selected two ridges to symbolize this relationship. These ridges come together just as we come together with you to guide your journey toward health and wellness. The ridge ends by underlining our purpose - health.

The green and gray tones of the logo were selected due to what each color conveys. The lively green tone conveys life, growth and harmony while feeling fresh, modern and approachable. This is balanced by a neutral soft gray tone which evokes the feelings of stability, composure and calm.