Stop the COVID Spread! Coalition Releases New Ad Conveying
Severity of Pandemic in Wisconsin

Statewide coalition effort to curb COVID crisis doubles down on urgency in fourth ad since coalition launch 

Madison, WI -- The statewide coalition effort to combat the spread of COVID-19 has doubled down on the urgency of its messaging as Wisconsin’s public health crisis threatens to overwhelm the state. Today, the “Stop the COVID Spread!” coalition released its fourth public education announcement on broadcast TV and digital platforms statewide, with a stern and serious new message in the coalition’s efforts urging Wisconsin residents to do their part to help reverse the public health crisis that is threatening to cause great harm to the state. The new ad comes as Wisconsin again hit new daily COVID-19 records, surpassing 7,000 new cases in a single day, and after a White House task force report again warned that Wisconsin’s ongoing health emergency will continue to lead to increasing hospitalizations and deaths unless more serious action is taken.

The latest ad features headlines from major publications around the state, documenting Wisconsin’s ever-growing public health crisis. “Positive cases are skyrocketing. Hospitals are filling up. Businesses are closing. Death counts are rising. Wisconsin – is losing,” says the narrator. “Our frontline workers are doing all they can, but they can’t do it alone. More people are getting sick, and dying. Unless we make changes, there will be more deaths we could have prevented. You can change this.”

“COVID has a vice grip on Wisconsin that’s getting tighter every day and the consequences for our citizens, our businesses and our health care systems are becoming worse,” said Eric Borgerding, President and CEO of the Wisconsin Hospital Association. “Last week, the White House Coronavirus Task force warned that Wisconsin will face more COVID deaths without a more robust state response to this virus. We need everyone to understand, accept, and act on these urgent warnings about Wisconsin that we continue to see from the White House Task Force and other experts. We need a unified message and response.”

The more urgent new ad message builds on previous public education announcements featuring a frontline nurse from Appleton, Wis., members of the Green Bay Packers, and UW System President Tommy Thompson. It is the latest effort launched by the “Stop the COVID Spread!” coalition encouraging the use of crucial safety measures to help reduce the spread of COVID-19.
“We have to move beyond arguing whether or not there is a pandemic with a virus that is killing people. We need to focus on solutions and stop ignoring reality,” said Brandon Scholz, President and CEO of the Wisconsin Grocers Association.

“Wisconsin is an incredible place to be and without everyone doing their part, we will have a hard time getting out of this pandemic and moving forward,” said WCA Executive Director Mark D. O’Connell. “It is time to face our current situation and do what we all need to do to open back up our state.”

Since its launch one month ago, the “Stop the COVID Spread!” coalition has grown dramatically to include more than 100 of Wisconsin’s leading health care, business, and advocacy organizations. The organizations have joined together in a campaign to educate the public about the seriousness of the growing crisis in Wisconsin and the critical and growing need for preventative measures. A full list of member organizations is below.

You can watch the full video at: https://youtu.be/B2hBTTWeHSs

You can watch the full video series here:

   

Thank you to these associations for coming together! The  growing coalition is currently made up of the following organizations:
  • Wisconsin Hospital Association, CO-CHAIR
  • Wisconsin Counties Association, CO-CHAIR
  • Wisconsin Grocers Association, CO-CHAIR
  • Wisconsin Manufacturers and Commerce (WMC), CO-CHAIR
  • Wisconsin Restaurant Association, CO-CHAIR
  • Alliance of Health Insurers
  • Arts Wisconsin
  • Associated Builders & Contractors of Wisconsin
  • Association of Wisconsin Surgery Centers, Inc.
  • Beaver Dam Area Chamber of Commerce
  • Cottage Grove Chamber of Commerce
  • Deforest Windsor Area Chamber of Commerce
  • Eagle River Area Chamber of Commerce
  • Eau Claire Area Chamber of Commerce
  • Elkhorn Area Chamber of Commerce & Tourism Center, Inc.
  • Fitchburg Chamber of Commerce
  • Fort Atkinson Area Chamber of Commerce
  • Forward Janesville, Inc.
  • Fox Cities Chamber of Commerce and Industry
  • Fox West Chamber of Commerce
  • Greater Green Bay Chamber
  • Greater Wausau Chamber of Commerce
  • Green Bay Packers
  • Hartford Area Chamber of Commerce
  • Hayward Area Chamber of Commerce
  • Heart of Wisconsin Chamber of Commerce
  • Hudson Area Chamber of Commerce & Tourism Bureau
  • Jefferson Chamber of Commerce
  • Kenosha Area Chamber of Commerce
  • LeadingAge Wisconsin
  • League of Municipalities
  • Marinette Menominee Area Chamber of Commerce
  • Marshfield Area Chamber of Commerce & Industry
  • Metropolitan Milwaukee Association of Commerce (MMAC)
  • Middleton Chamber of Commerce
  • Milwaukee Brewers
  • Milwaukee Bucks
  • Monona East Side Business Alliance
  • Monroe Chamber of Commerce & Industry
  • Mosinee Area Chamber of Commerce
  • New Berlin Chamber of Commerce & Visitors Bureau
  • New Richmond Area Chamber of Commerce & Visitors Bureau
  • Oregon Area Chamber of Commerce
  • Oshkosh Chamber of Commerce
  • Park Falls Area Chamber of Commerce
  • Pharmacy Society of Wisconsin
  • Portage County Business Council
  • Pulaski Area Chamber of Commerce
  • Racine Area Manufacturers and Commerce
  • Rural Wisconsin Health Cooperative
  • Shawano Country Chamber of Commerce
  • Sheboygan County Chamber of Commerce
  • St. Germain Area Chamber of Commerce
  • Stoughton Chamber of Commerce
  • Sun Prairie Chamber of Commerce
  • The Arc Wisconsin
  • The Chamber of Manitowoc County
  • UW System
  • VISIT Lake Geneva
  • Visit Milwaukee
  • WAMD-Wisconsin Association of Post-Acute and Long-Term Care Medicine
  • Washburn Area Chamber of Commerce
  • Waushara Area Chamber of Commerce
  • Whitewater Chamber of Commerce
  • Waunakee Area Chamber of Commerce
  • Wisconsin Academy of Family Physicians
  • Wisconsin Assisted Living Association
  • Wisconsin Association of Health Plans
  • Wisconsin Association of Local Health Department and Boards (WALHDAB)
  • Wisconsin Association of School Administrators
  • Wisconsin Association of Surgery Centers, Inc.
  • Wisconsin Bankers Association
  • Wisconsin Broadcasters Association
  • Wisconsin Builders Association
  • Wisconsin Credit Union League
  • Wisconsin Dental Association
  • Wisconsin Director of Nursing Council
  • Wisconsin Health Care Association / Wisconsin Center for Assisted Living
  • Wisconsin Healthcare Business Forum
  • Wisconsin Medical Society
  • Wisconsin Office of Rural Health
  • Wisconsin Petroleum Marketers & Convenience Store Association
  • Wisconsin Primary Health Care Association
  • Wisconsin Propane Gas Association
  • Wisconsin Public Health Association
  • Wisconsin Realtors Association
  • Wisconsin Safety Council
  • Wisconsin State Telecommunications Association
  • Wisconsin Technology Council
  • Wisconsin Transportation Builders Association
  • Wisconsin Utilities Association

For more information about the Stop the Spread coalition and the importance of safe behaviors for both public and state economic health, visit www.wha.org/stopthecovidspread

MORE INFO
COVID-19 Local Data
What you need to know about COVID
What we are doing about COVID
What's Happening at Prairie Ridge Health
FREE COVID-19 Testing in Columbia, Dane, and Dodge Counties
Watch COVID Videos - #LetsGoWI and #StopTheCOVIDSpread

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Prairie Ridge Health has been working on the construction of a three-story building project while simultaneously creating new kitchen and dining spaces since 2017. As of today, November 2, we officially completed these projects. The three-story clinic and rehabilitation building features natural light, allowing for an open and warm atmosphere to promote healing and wellness while the kitchen features a made to order grill, multiple seating options, and a lounge area.

“We would like to thank the community for supporting us through the completion of the kitchen, clinic, and rehab building project,” said John Russell, President and CEO of Prairie Ridge Health. “Your continued support gave us the ability to finish construction and offer these new spaces to our patients, team, and the communities we serve.”

The expansion was made possible by the overwhelming support of community members who donated over $206,000 to furnish the therapy and cardiac rehab gyms with new equipment. 


The clinic building’s third floor will be home to physical, occupational, and speech therapy services with a devoted registration and scheduling team. This dedicated team will enhance the coordination of care and allow for more patient convenience in scheduling appointments.

“Our rehabilitation services needed room to grow,” explained Russell. “By moving physical, occupational, and speech therapy to the third floor of the new building, and by creating a new dedicated space for our cardiac rehab team on the first floor, which is currently in the design phase, all will soon have ample space.” In 2019, our Rehabilitation Services team, made up of 17 therapy providers and four cardiac nurses, provided over 16,500 physical therapy, occupational therapy, and cardiac rehab treatment sessions for our patients.

The first floor of the clinic building will be the new home of Prairie Ridge Health’s Family Practice and Internal Medicine providers. Orthopedic, General Surgery, Rheumatology and OBGYN providers will remain across the hall in the current clinic location.

Prairie Ridge Health Clinic opened in 2014 with five providers and four service lines: Orthopedics, General Surgery, Physical Therapy, and Medical Imaging. Now, in 2020, three clinic locations (Columbus, Beaver Dam, and Marshall) are the home of 15 providers offering 12 different service lines including: Orthopedics, General Surgery, OB/GYN, Rheumatology, Family Medicine, Internal Medicine, Nutrition, Diabetes, Medical Imaging, Physical Therapy, Occupational Therapy, and Lab.

For more information about our clinic and rehabilitation services, visit:

Due to COVID-19, the dining and lounge areas are currently closed to the public. However, we are offering To Go Lunch Service with curb-side pick-up. To learn more on how to order, click here https://prairieridge.health/en/guest-services        

    

Stop the COVID Spread! Coalition Ramps Up Message,
Releases Next Ad with Frontline Nurse

Frontline nurse pleads with the public to do their part to stop the public health crisis from overwhelming Wisconsin; coalition grows to nearly 100 members 

Madison, WI -- The statewide coalition effort to combat the spread of COVID-19 is ramping up its messaging as the public health crisis gripping Wisconsin worsens by the day. Today, the “Stop the COVID Spread!” coalition released its third public education announcement on broadcast TV and digital platforms statewide, the latest in the coalition’s efforts urging Wisconsin residents to do their part to help reverse the public health crisis that is threatening to overwhelm the state.

The latest ad features Katie, a registered nurse at ThedaCare Regional Medical Center - Appleton, in one of the regions of the state that has been hardest-hit by the growing crisis. “We are all sick and tired of COVID-19, but right now Wisconsin, we need you to step up,” Katie says in the ad. “As scary as it can be, and as difficult and challenging as our days are, we just need everyone else to gather in and help us.”

“As rates of COVID-19 infection continue to escalate throughout Wisconsin, this message is a crucial reminder from the frontline health care workers who are putting themselves on the line each day to keep our state’s residents safe and healthy,” said Eric Borgerding, President and CEO of the Wisconsin Hospital Association. “We count on these health care heroes to be there for us and your loved ones, so thank them by wearing mask, social distancing, and taking this deadly pandemic seriously. For those essential workers and the vulnerable in our communities, we need to turn this public health crisis around before it overwhelms our state.”

Since its launch on October 9, the “Stop the COVID Spread!” coalition has grown dramatically to include nearly 100 of Wisconsin’s leading health care, business, and advocacy organizations, including the recent addition of more than 40 chambers of commerce from communities all over Wisconsin. The organizations have joined together in a campaign to educate the public about the seriousness of the growing crisis in Wisconsin and the critical and growing need for preventative measures. A full list of member organizations is below.

“Wisconsin’s business community is coming together with our frontline health care workers to stress the importance of taking COVID-19 seriously,” said Kurt Bauer, President & CEO of Wisconsin Manufacturers & Commerce. “Our state’s employers are taking critical steps to keep workers safe on the job, but it is just as important for Wisconsinites to take similar actions when they are at home and in public.”

The latest ad follows previous public education announcements from Former Wisconsin Governor, United States Secretary of Health and Human Services, and current University of Wisconsin System President Tommy Thompson, and from Adrian Amos, Kenny Clark, and Marquez Valdes-Scantling of the Green Bay Packers. It is the latest effort launched by the “Stop the COVID Spread!” coalition encouraging the use of crucial safety measures to help reduce the spread of COVID-19.
You can watch the full video at: https://youtu.be/gMWBbkx_aF4

You can watch the full video series here:

     

Thank you to these associations for coming together! The  growing coalition is currently made up of the following organizations:
  • Wisconsin Hospital Association, CO-CHAIR
  • Wisconsin Counties Association, CO-CHAIR
  • Wisconsin Grocers Association, CO-CHAIR
  • Wisconsin Manufacturers and Commerce (WMC), CO-CHAIR
  • Wisconsin Restaurant Association, CO-CHAIR
  • Alliance of Health Insurers
  • Arts Wisconsin
  • Associated Builders & Contractors of Wisconsin
  • Association of Wisconsin Surgery Centers, Inc.
  • Beaver Dam Area Chamber of Commerce
  • Cottage Grove Chamber of Commerce
  • Deforest Windsor Area Chamber of Commerce
  • Eagle River Area Chamber of Commerce
  • Eau Claire Area Chamber of Commerce
  • Elkhorn Area Chamber of Commerce & Tourism Center, Inc.
  • Fitchburg Chamber of Commerce
  • Fort Atkinson Area Chamber of Commerce
  • Forward Janesville, Inc.
  • Fox Cities Chamber of Commerce and Industry
  • Fox West Chamber of Commerce
  • Greater Green Bay Chamber
  • Greater Wausau Chamber of Commerce
  • Green Bay Packers
  • Hartford Area Chamber of Commerce
  • Hayward Area Chamber of Commerce
  • Heart of Wisconsin Chamber of Commerce
  • Hudson Area Chamber of Commerce & Tourism Bureau
  • Jefferson Chamber of Commerce
  • Kenosha Area Chamber of Commerce
  • LeadingAge Wisconsin
  • League of Municipalities
  • Marinette Menominee Area Chamber of Commerce
  • Marshfield Area Chamber of Commerce & Industry
  • Metropolitan Milwaukee Association of Commerce (MMAC)
  • Middleton Chamber of Commerce
  • Milwaukee Brewers
  • Milwaukee Bucks
  • Monona East Side Business Alliance
  • Monroe Chamber of Commerce & Industry
  • Mosinee Area Chamber of Commerce
  • New Berlin Chamber of Commerce & Visitors Bureau
  • New Richmond Area Chamber of Commerce & Visitors Bureau
  • Oregon Area Chamber of Commerce
  • Oshkosh Chamber of Commerce
  • Park Falls Area Chamber of Commerce
  • Pharmacy Society of Wisconsin
  • Portage County Business Council
  • Pulaski Area Chamber of Commerce
  • Racine Area Manufacturers and Commerce
  • Rural Wisconsin Health Cooperative
  • Shawano Country Chamber of Commerce
  • Sheboygan County Chamber of Commerce
  • St. Germain Area Chamber of Commerce
  • Stoughton Chamber of Commerce
  • Sun Prairie Chamber of Commerce
  • The Arc Wisconsin
  • The Chamber of Manitowoc County
  • UW System
  • VISIT Lake Geneva
  • Visit Milwaukee
  • WAMD-Wisconsin Association of Post-Acute and Long-Term Care Medicine
  • Washburn Area Chamber of Commerce
  • Waushara Area Chamber of Commerce
  • Whitewater Chamber of Commerce Waunakee Area Chamber of Commerce
  • Wisconsin Academy of Family Physicians
  • Wisconsin Assisted Living Association
  • Wisconsin Association of Health Plans
  • Wisconsin Association of Local Health Department and Boards (WALHDAB)
  • Wisconsin Association of School Administrators
  • Wisconsin Association of Surgery Centers, Inc.
  • Wisconsin Bankers Association
  • Wisconsin Broadcasters Association
  • Wisconsin Builders Association
  • Wisconsin Credit Union League
  • Wisconsin Dental Association
  • Wisconsin Director of Nursing Council
  • Wisconsin Health Care Association / Wisconsin Center for Assisted Living
  • Wisconsin Healthcare Business Forum
  • Wisconsin Medical Society
  • Wisconsin Office of Rural Health
  • Wisconsin Petroleum Marketers & Convenience Store Association
  • Wisconsin Primary Health Care Association
  • Wisconsin Propane Gas Association
  • Wisconsin Public Health Association
  • Wisconsin Realtors Association
  • Wisconsin Safety Council
  • Wisconsin State Telecommunications Association
  • Wisconsin Technology Council
  • Wisconsin Transportation Builders Association
  • Wisconsin Utilities Association

For more information about the Stop the Spread coalition and the importance of safe behaviors for both public and state economic health, visit www.wha.org/stopthecovidspread

MORE INFO
COVID-19 Local Data
What you need to know about COVID
What we are doing about COVID
What's Happening at Prairie Ridge Health
FREE COVID-19 Testing in Columbia, Dane, and Dodge Counties
Watch COVID Videos - #LetsGoWI and #StopTheCOVIDSpread

County Public Health has requested assistance from the Wisconsin National Guard to provide free COVID-19 testing. According to each of the County Public Health departments, the National Guard will be providing drive-through COVID-19 nasal swab testing in:

  Columbia County   Dane County   Dodge County
Where:

Cambria Fire Department 
702 Elizabeth Street, Cambria WI
  Alliant Energy Center
1919 Alliant Energy Center Way, Madison WI 
 

Vacant Building
1701 N. Spring St, Beaver Dam, WI 53916
The Mayville testing site is no longer in operation.

When:




*Every other Friday. Starting Oct.23, 2020 with additional testing dates of Nov. 6, Nov. 20, and Dec. 4, 2020
- Be sure to check the website before going

  **Updated weekly  - be sure to check the website before going






 
***Every Monday and Wednesday
Starting November 23, 2020 - be sure to check the website before going


Time: 8:30 a.m. - 4:30 p.m..    TBD - see the weekly schedule    10:00 a.m. - 6:00 p.m.
           
Where:

Columbus Community Center
161 N. Dickason Blvd., Columbus WI
       
When: Tuesday, November 10, 2020        
Time: 8:30 a.m. - 4:30 p.m..         
           
Where:

City of Portage Utility Building
135 Northridge Drive, Portage WI
       
When: Wednesday, November 25, 2020        
Time: 8:30 a.m. - 4:30 p.m..         


Please visit the appropriate County Public Health's website for further guidance and up to date information before going: 
• *Columbia County: https://www.co.columbia.wi.us/columbiacounty/hhs/HealthHumanService/PublicHealth/Coronavirus/tabid/9196/Default.aspx 
• **Dane County: https://www.publichealthmdc.com/coronavirus/testing and https://www.alliantenergycenter.com/upcoming-events/events-details/510/free-covid-19-community-testing-site-3-nov-2020 
• ***Dodge County: https://www.co.dodge.wi.gov/government/departments-e-m/human-services-health-department/coronavirus-information 

The free testing is open to the community and appointments are NOT necessary. In an effort to save time, we encourage online registration. If you do not register online, you will still be tested. Staff on-site will assist in the registration process. Registration should be done no sooner than 24 hours prior to the event at https://register.covidconnect.wi.gov/en-US/

Due to the unknown amount of interest, prepare for potential wait times. It is requested that vehicles form a line and stay in the mode of transportation at all times. No restroom facilities will be available on-site, please plan accordingly. The National Guard will be doing the testing, they will be in uniform and full personal protective equipment. Individuals will be contacted with their results within 3-7 business days. A reminder to continue using safe practices like washing your hands, staying home, and social distancing.

Public Health understands this is not a central site for our county, but it allows access to needed testing to our residents on a consistent basis. We are continuing to work on identifying and securing additional testing sites in our county.

Please note these dates are subject to change based on needs identified by the COVID-19 Response Team as this response continues to evolve.

MORE INFO
COVID-19 Local Data
What you need to know about COVID
What we are doing about COVID
What's Happening at Prairie Ridge Health
Watch COVID Videos - #LetsGoWI and #StopTheCOVIDSpread

Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks Join Stop the COVID Spread! Coalition Efforts

Packers players advocate for effort to curb COVID-19 spread in new public education announcement 

Madison, WI -- All three of Wisconsin’s major professional sports teams are getting involved in a new coalition effort to help stop the spread of COVID-19. Today, the “Stop the COVID Spread!” coalition released its second public education announcement on broadcast TV and digital platforms statewide, featuring three players from the Green Bay Packers. The Milwaukee Brewers and Milwaukee Bucks are also joining the “Stop the COVID Spread!” coalition as it expands its efforts.

The latest ad features Packers players Adrian Amos, Kenny Clark, and Marquez Valdes-Scantling encouraging Wisconsin residents to do their part in the team effort to help slow the spread of COVID-19. “When it comes to COVID-19, Wisconsin has been playing a lot of defense lately,” says Amos. The players add, “There’s not much time on the clock, but with the right game plan, we can turn this around.”

“We know that everyone must do their part to stop the rapid spread of COVID-19 in our state and we are pleased to join this effort through a public service announcement and encourage Wisconsinites to join our team in wearing masks, social distancing and washing your hands. It’s time to get in the game Wisconsin!” said Packers President and CEO Mark Murphy.

The ad with the Packers is the latest in a series of public education announcements launched by the “Stop the COVID Spread!” coalition encouraging the use of crucial safety measures to help
reduce the spread of COVID-19. The Milwaukee Brewers and Milwaukee Bucks organizations are also joining the “Stop the COVID Spread!” coalition, standing alongside the dozens of business and public health groups banding together in an appeal to Wisconsinites to do all they can in their personal lives to fight COVID-19.

“Teamwork is critical to success in baseball, and we are joining the ‘Stop the COVID Spread!’ team to encourage Wisconsin residents to take precautions,” said Rick Schlesinger, President - Business Operations for the Milwaukee Brewers.

“Stop the COVID Spread!” is a coalition of more than 35 of Wisconsin’s leading health care, business, and advocacy organizations who have joined together in a campaign to educate the public about the seriousness of the growing crisis in Wisconsin and the critical need for preventative measures.

“As Wisconsin continues to see the COVID-19 crisis grow, we must do our part to reduce infections and hospitalizations,” said Alex Lasry, Senior Vice President of the Milwaukee Bucks. “We are pleased to join the ‘Stop the COVID Spread!’ coalition and remind Wisconsin residents that now is the time to take action, get in the game and stop the spread of COVID-19.”

“We could not be more grateful to have these voices on our coalition team,” said Eric Borgerding, president and CEO of the Wisconsin Hospital Association. “As COVID in Wisconsin continues to spread at alarming rates and sets troubling new records every day, having the Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks speaking out on this issue could not have come at a more important time.”

You can watch the full video series here:
     

Thank you to these associations for coming together! The  growing coalition is currently made up of the following organizations:
  • Wisconsin Hospital Association, CO-CHAIR
  • Wisconsin Counties Association, CO-CHAIR
  • Wisconsin Grocers Association, CO-CHAIR
  • Wisconsin Manufacturers and Commerce (WMC), CO-CHAIR
  • Wisconsin Restaurant Association, CO-CHAIR
  • Arts Wisconsin
  • Associated Builders & Contractors of Wisconsin
  • Green Bay Packers
  • LeadingAge Wisconsin
  • League of Municipalities
  • Metropolitan Milwaukee Association of Commerce (MMAC)
  • Milwaukee Brewers
  • Milwaukee Bucks
  • Pharmacy Society of Wisconsin
  • Rural Wisconsin Health Cooperative
  • The Arc Wisconsin
  • UW System
  • Wisconsin Assisted Living Association
  • Wisconsin Association of Health Plans
  • Wisconsin Association of Local Health Department and Boards (WALHDAB)
  • Wisconsin Bankers Association
  • Wisconsin Broadcasters Association
  • Wisconsin Builders Association
  • Wisconsin Credit Union League
  • Wisconsin Dental Association
  • Wisconsin Director of Nursing Council
  • Wisconsin Health Care Association / Wisconsin Center for Assisted Living
  • Wisconsin Healthcare Business Forum
  • Wisconsin Medical Society
  • Wisconsin Petroleum Marketers & Convenience Store Association
  • Wisconsin Primary Health Care Association
  • Wisconsin Public Health Association
  • Wisconsin Realtors Association
  • Wisconsin Safety Council
  • Wisconsin State Telecommunications Association
  • Wisconsin Technology Council
For more information about the Stop the Spread coalition and the importance of safe behaviors for both public and state economic health, visit www.wha.org/stopthecovidspread

MORE INFO
COVID-19 Local Data
What you need to know about COVID
What we are doing about COVID
What's Happening at Prairie Ridge Health
FREE COVID-19 Testing in Columbia, Dane, and Dodge Counties
Watch COVID Videos - #LetsGoWI and #StopTheCOVIDSpread

Nikita Fetter, Athletic Trainer, reminds us to fall in love with the sport again

Cancelled games and postponed seasons are not enough to squelch the enthusiasm of Nikita Fetter, Athletic Trainer at Prairie Ridge Health in Columbus.

Nikita, who started at Prairie Ridge Health in 2017, provides athletic training services for high school athletes at Fall River Schools and Wayland Academy in Beaver Dam. As experts in their fields, athletic trainers focus on the prevention of injury, diagnosis and evaluation, rehabilitation and nutrition, and provide emergency care onsite.

Sports that Nikita provides services for include volleyball, football, baseball, basketball, softball, and soccer. She also sees athletes who participate in swimming, track and field, cross country, and tennis. In a typical school year, she attends games and is at the schools twice a week for office hours.

“If an athlete is hurt, I evaluate and treat them onsite as necessary,” said Nikita.

Common ailments that Nikita treats are general overuse pain, back and shoulder pain, calf tightness, hamstring tightness, and knee pain.

“Many times, overuse pain can be the cause of not doing anything in the summer and then starting back up in a sport with multiple practices a week and games,” she explained. But Nikita anticipates that this school year will be even more strenuous on the athletes due to the shortened seasons, cancelled practices and postponed games.

“When we do get into the season, the athletes are going to be putting a lot of games into a short amount of time. I’m hoping that kids are being active right now and not being sedentary sitting on the couch,” said Nikita.

So how do these young athletes become motivated?

“Get out there and enjoy nature. Walk, take the dog for a walk, hike at state park, swim with your friends. Be active and get outside,” said Nikita. “You don’t have to spend a lot of money on home exercise equipment. Use what you have at home and get creative!”

“It never hurts to throw around a ball or shoot hoops with your friends or family,” she added.  “Take the time to remember why you like the sport. Find a way to have fun.”

Nikita suggests researching YouTube classes and phone apps for workout ideas. Nikita’s favorites are Yoga by Adriene and Beach Body On Demand, a HIIT (High Intensity Interval Training) style workout.

“Or reach out to your coach or athletic trainer to come up with a plan specified for you,” she said.

Nikita offers a few tips for high school athletes to get ready for the season:

  1. Strengthen your core. Strong core, gluts, and hips prevent injuries. You want to make sure these are strong. A lot of injuries happen because of not strengthening the core. Doing lifts one to two times a week will build muscle and strengthen your core.
  2. Practice balance – Working on balance each day can prevent injuries in the long run.
  3. Be aware of mental health – Think about what you want to see yourself accomplishing this year. Imagining yourself achieving it and doing it will help you in the long run.
  4. Focus on water intake – Especially if you play a fall sport. Electrolytes are important.
  5. Be mindful of what you are eating – It’s not about calories. Ask yourself, “Is this going to make me feel good or sluggish?”
  6. Fall in love with the sport again – Just because you are not able to play the sport right now, find a way to fall in love with the sport again. Keep enjoying the sport you are playing and hopefully soon enough you will be able to play again.

For more information about the Athletic Training Program at Prairie Ridge Health call 920-623-2200 or visit www.prairieridge.health